Gracely+ is a women’s wellness brand centered on cellular health, glow, and longevity. The project focused on building the brand from the ground up—creating a cohesive visual identity and storytelling system that could translate complex science into an approachable, emotionally resonant experience. The goal was to establish credibility, clarity, and consistency across digital touchpoints in a highly saturated wellness market.

I was brought on to lead the creation of the Gracely+ brand identity, including logo design, brand guidelines, and the visual and narrative system used across web and social. The assignment also included designing product page mockups for the hero product, a supplement powder Gracely+ Renew. Working directly with the founder of hte company, I also developed copy for and designed social media posts to extend the brand story beyond the product page. The work needed to feel elevated and trustworthy while remaining accessible to a modern, wellness-minded audience and needed to be flexible enough to expand as the brand launches more products.

I approached the brand strategy with a storytelling-first mindset, designing a system that could clearly communicate science-backed benefits without overwhelming or alienating the audience. The visual identity balances clean, structured design with warmth and softness, helping bridge the gap between clinical credibility and self-care. On the product page, information was carefully sequenced to guide users from understanding to confidence—using modular layouts, ingredient storytelling, and benefit-led messaging optimized for both desktop and mobile. Social content was designed to reinforce this narrative, ensuring the brand voice and visual language remained consistent wherever customers encountered it.

The final work delivered a fully realized brand system, a clear and conversion-conscious product page wireframe, and a cohesive set of social media posts. Together, these assets establish Gracely++ as a credible, modern wellness brand with a strong foundation for launch and future growth. The flexible design system allows the brand to evolve while maintaining clarity, trust, and consistency across platforms.