To accurately represent the dynamic landscape of retail technology, the Summit's logo and branding needed a refresh. The design had to embody forward-thinking principles and convey the vibrant energy of the rapidly advancing retail sector. The challenge was to infuse excitement into the event design and brand, leveraging color and impactful elements from the updated Bluecore brand guidelines to captivate the audience.

Under my leadership, the Bluecore Summit was designed to life with a new logo, an updated events booth, 30 unique pieces of signage, Bluecore swag, and a 100-page publication “The Summit Annual”, which highlighted Bluecore’s best blog posts and product information. As the Design Lead, I oversaw the conceptualization and execution of all designed materials.

The outcome of this design-focused project was a visually stunning and cohesive brand for Bluecore's Summit. The new logo and branding successfully captured the essence of Bluecore existing at the cutting-edge of retail technology and radiated excitement through vibrant design elements. The redesigned event booth, Bluecore swag, and "The Summit Annual" publication collectively enhanced the overall Summit experience. This strategic design approach not only left a lasting impression on the attendees but also positioned Bluecore as a forward-thinking leader in the ecommerce space, setting the stage for continued success and growth.