Hello, World!
Designing for 4M+ Users
Creating On-brand Visuals for
a Leading Women’s Healthcare App
Impact & Results
Drove Engagement
Created daily social media content reaching an audience of 0K followers, increasing brand visibility and driving engagement across growth channels
Product Adoption
Designed supportive marketing materials for the launch of the Apple Watch and Oura Ring integrations, impacting 0M users worldwide
Fundraising Support
Partnered with the CMO to design company press materials following the $0M Series C fundraising round, supporting a key moment in business growth
Compliance & Standards
Designed the NC° Band safety manual in 0 languages, enabling compliant global rollout and building trust across international markets
How I Contributed to NaturalCycles°
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Title: Brand & Visual Design freelancer
Timeframe: August 2023 to December 2024
Requirements: Collaborate with teams across the organization including the marketing, product design, content, and supply and logistics teams to achieve their visual design needs. From creating unique illustrations for digital content to laying out highly technical instructional pamphlets in multiple languages, my work ranged depending on the needs of the organization. The digital content created for NC° social media channels attributed to tens of thousands of likes and thousands of comments, driving important onversations about women’s reproductive health, fertility, and birth control methods. -
Social Media Design: Designed digital collateral including static posts and memes for Instagram with reached over 500K followers on a daily basis.
Product Materials Layout: Layed out highly technical print instructional pamphlets and product manuals to support the supply & logistics team.
Illustration: Created unique illustrations for use across multiple digital platforms including social media and the NC° blog “Cycle Matters”.
Product Marketing Support: Built motion graphics and manipulated images to showcase product features across email and digital marketing campaigns.
Visual Design: Designed visual assets needed across the organization including print and digital collateral for events and product launches.
Cross-Functional Collaboration: Built relationships across the organization through effective communication and use of company-wide management tools.
Unique Illustrations for Blog Posts
